Grow. Plan. Solve.

OUR SOLUTION

Evaluating the overall segment in specific detail, including the competitive activity, is the only way to assess if a new technology has merit. Evaluating if the technology is technically sound is the easy part. Assessing if it has true market value is hard. We have successfully helped clients evaluate technologies and typically follow a 4-step process:

• First, we assess the competitive landscape in detail by developing Micro and Macro maps of the targeted segment
• Next, we appraise the clinical trial landscape through our entry schedule fact book
• Then, conducting a complete IP Pyramid assessment of the technology under evaluation is key so you won’t get blindsided
• And finally, we perform a reality check of regulatory pathways and timeframes, market penetration rates, and financial projections

THE RESULT

• Discover adjacent technologies and how they could potentially interplay in the space
• Identify competitors entering the space and where they might be along the clinical pathway
• Uncover other potential technologies under development so you won’t get blindsided, and assess the ‘protectability’ of the current IP
• Quantify the true ‘cost of the journey’ and market viability of the technology being evaluated

OUR SOLUTION

Trusting research that is ‘generalized’ and non-specific to your market sector is troublesome, especially when you are projecting over a time horizon. Utilizing a ground-up approach is the only way to really see where the market is trending and how shifts in each segment will impact your sector.

• Developing a Disease state fact book is the first step in assessing the current market
• Once the fact book has been constructed, modeling of the segment is conducted and changing factors can be evaluated
• Subsequently, a Market share fact book is developed to articulate market share value over time

THE RESULT

• Projections based in sector-specific factual analysis give you confidence in making decisions in a changing environment
• Once a modeling of the segment has been conducted, evaluating market shifts is easy and the impact on your technology becomes clear
• At the end of the day, you want to know, with a degree of certainty, what future cash flows will look like and how you can influence the market to gain the best outcome

OUR SOLUTION

Evaluating an entire segment is key to getting the information required to make solid day-to-day decisions. We go beyond a ‘myopic snapshot’ to provide context, reveal new directions, and identify novel ways of solving problems.

• Analyze the Industry’s Product Life Cycle to understand where your technology resides in the overall cycle
• Utilize the Healthcare flowchart to see how your technology fits into the overall system
• Evaluate your technology in the Value chain

THE RESULT

• Once you know where your technology/portfolio fits into an industry segment, it becomes clear whether you align or are misaligned with the overall cycle
• You’ll be able to assess if the market is ripe for the creation of a new category
• Opportunities to decrease costs or increase benefit are revealed
• You will be able to evaluate how the market will evolve over time and ensure your strategies are sound